apex_fitness_welcoming.m4a
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mission

Our mission, is to deliver current quality information, on exercise, nutrition, and healthy practices.  We will filter out the fluff, and dispel common misconceptions.

Health and fitness media, is one of the hardest fields to stay on top of.  With rules and studies always changing, it can become outright frustrating; for example, one day you are practicing  a recently learned about trend because you hear it is healthy for you, then the next day you find that it may not be so healthy.

The problem is that most media sources: magazines, television, internet, etc. have Chief Editors who do not always have the strongest health backgrounds and are forced to fill pages and time slot requirements, flooding you with exciting titles and content, all of which are not properly scientifically backed or studied.

Our Editors are leaders in their respected field, they place their hard earned reputation on the line every time they deliver content to you.  They are willing to take this risk, because helping others is their main concern, and not profitability.